IMG Fashion has reported another area for Mercedes-Benz Fashion Week (MBFW) Berlin. Its Spring/Summer 2015 release from July 8-11, 2014, will occur at Erika-Heß-Eisstadion (EHE) in Berlin's Wedding locale.
The choice to particularly move MBFW Berlin from its typical grounds close Brandenburger Tor was made by IMG together with the city of Berlin, as the time calendar of design week goes against the football world measure so that the focal Straße des 17. Juni will be possessed with a 'Fanmeile', including open television of the football matches.
Jarrad Clark, Vice President and Global Creative Director, IMG Fashion Events & Properties, said: "We are amped up for the likelihood to do something other than what's expected this season. Leeway of the new area is that it leaves space for innovativeness and provokes us to re-think our schedules of sythesis. It offers architects the needed space to present their accumulations precisely as they need to." The show spaces at Erika-Heß-Eisstadion will be bigger than at MBFW Berlin's regular tent ar
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